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About Us
Ride with Purpose is a non profit organization that serves our veterans and stands beside at risk youth. We are fueled by the heart and generosity of the motorcycle community. Our mission is to provide support, mentorship, and resources to those in need. Through our dedicated team and passionate volunteers, we strive to make a positive impact on the lives of individuals facing challenges. Join us in our journey to make a difference and show your support for those who have served and those who need it the most.
Meet the Team
Leadership
Ride with Purpose is guided by a dedicated group of individuals who lead with passion and commitment. Our team sets the standard for excellence, inspiring others to make a difference.
Founders
Rob & Emily
(Big Yeti & Mrs. Yeti)
Big Yeti and Mrs. Yeti are the founders of Ride with Purpose. Built from real life experience and a deep belief in the power of community, they created the organization to support veterans struggling with mental health and to guide at risk youth toward a better path. Together they lead with authenticity, compassion, and action, proving when people show up with purpose, real change can happen.
Board Member
Olivia
Olivia brings both heart and purpose to everything she does. She is a recent graduate of Northern Michigan University, earning her B.S. in psychology with minors in social services and substance use treatment. She has been accepted into NMU's Master Program and her Mom & Dad (Mrs. & Big Yeti) Couldn't be prouder!
The missions of Ride with Purpose aligns directly with Olivia's drive to create real change. Working with veterans and at risk youth allows her to make an impact that goes beyond the walls of her career and into the lives and communities that need it most. For Olivia, this work is not just meaningful, it's personal.
Board Member
Sharon W.
Meet Sharon W., she will be handling the financial end of Ride with Purpose. With decades of business experience Sharon is a big part of helping us grow and sustain. Her faith, drive and love for community make her a great fit for what we do.
Besides that, she's the cornerstone of our family. She's Mrs. Yeti's Mother and Liv's Grandmother!
When we say we are family here at RwP, we mean it!!
Board Member
Ange S.
Meet
Angela, known to most as Ange, has been married to her husband, Keith for 18 and a half years and is a proud mom to three amazing young adult children. She has spent over 25 years working for NCG Cinemas in their corporate office based in Owosso, Michigan, building a career rooted in dedication, consistency, and heart.
Helping others is where Ange truly comes alive. It brings her a deep sense of peace and purpose that is hard to put into words. When Ride with Purpose first began, and Rob started the journey of supporting veterans alongside Reining Liberty Ranch, Ange and Keith were all in. Supporting the mission was never a question, it was an honor.
As Ride with Purpose has grown, with Emily stepping into a larger role, expanding the mission to include at risk youth, and becoming a full nonprofit organization, Ange has felt an even stronger calling to serve. Being part of something with such big dreams, real impact, and genuine heart means the world to her. She is beyond honored to help make a difference for local veterans and at risk youth, and to stand behind a mission that truly matters.
Teen Outreach Coordinator
Aidyn "DOOM" S.
Aidyn “Doom” Smith is the kind of young man who proves leadership isn’t defined by age, it’s defined by character.
The son of Ange and Keith Smith, Aidyn is a senior at Owosso High School and works part time at NCG Cinema. While he enjoys the same things many teenagers do, including video games and building with Legos, what truly sets him apart is his heart for others.
A 2nd Degree Black Belt in Taekwondo, Aidyn has learned that real strength isn’t about winning fights, it’s about protecting those who need someone in their corner. Whether he’s standing up to a bully, mentoring younger students, or encouraging someone who’s struggling with confidence, Aidyn naturally steps into the role of leader and friend.
He also spent three years playing football and continues to give back by helping with practices and supporting his teammates from the sidelines during his senior year. His willingness to serve others, on and off the field, reflects the values that Ride with Purpose is built upon.
As Ride with Purpose’s Teen Outreach Coordinator, Aidyn brings a unique perspective and an authentic voice to the next generation. He understands the challenges many young people face and is passionate about creating an environment where every teen feels seen, valued, and supported.
After graduation, Aidyn plans to pursue a career as a heavy equipment operator. No matter where life takes him, one thing is certain: he’ll continue making a difference by leading with compassion, courage, and a servant’s heart.