About Us

Big Yeti and Mrs. Yeti are the founders of Ride with Purpose. Built from real life experience and a deep belief in the power of community, they created the organization to support veterans struggling with mental health and to guide at risk youth toward a better path. Together they lead with authenticity, compassion, and action, proving when people show up with purpose, real change can happen. 

Olivia brings both heart and purpose to everything she does. She is a recent graduate of Northern Michigan University, earning her B.S. in psychology with minors in social services and substance use treatment. She has been accepted into NMU's Master Program and her Mom & Dad  (Mrs. & Big Yeti) Couldn't be prouder! 

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The missions of Ride with Purpose aligns directly with Olivia's drive to create real change. Working with veterans and at risk youth allows her to make an impact that goes beyond the walls of her career and into the lives and communities that need it most. For Olivia, this work is not just meaningful, it's personal. 

Meet Sharon W., she will be handling the financial end of Ride with Purpose. With decades of business experience Sharon is a big part of helping us grow and sustain.  Her faith, drive and love for community make her a great fit for what we do. 

Besides that, she's the cornerstone of our family. She's Mrs. Yeti's Mother and Liv's Grandmother! 

When we say we are family here at RwP, we mean it!! 

Meet 

Angela, known to most as Ange, has been married to her husband, Keith for 18 and a half years and is a proud mom to three amazing young adult children. She has spent over 25 years working for NCG Cinemas in their corporate office based in Owosso, Michigan, building a career rooted in dedication, consistency, and heart.

Helping others is where Ange truly comes alive. It brings her a deep sense of peace and purpose that is hard to put into words. When Ride with Purpose first began, and Rob started the journey of supporting veterans alongside Reining Liberty Ranch, Ange and Keith were all in. Supporting the mission was never a question, it was an honor.

As Ride with Purpose has grown, with Emily stepping into a larger role, expanding the mission to include at risk youth, and becoming a full nonprofit organization, Ange has felt an even stronger calling to serve. Being part of something with such big dreams, real impact, and genuine heart means the world to her. She is beyond honored to help make a difference for local veterans and at risk youth, and to stand behind a mission that truly matters.

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Meet Brother Mook, the official Road Captain for Ride with Purpose. He is the guy behind the routes, the planning, and making damn sure every rider gets there safely.

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But his role goes way beyond leading rides. Brother Mook is always stepping up to fill the gaps in for us. 

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Everyone could use a Brother Mook, but back off, he's ours!!